Believe It Or Not, YouTube Advertising Works Better Than TV Ads

Like a lot of companies, YouTubers like you have been looking for ways to reach new customers. You’ve probably tried to use traditional advertising, but it hasn’t worked very well. Then you tried YouTube ads and were amazed at how much better they worked, and here’s why!

YouTube Ads Are Inexpensive

The cost per click (CPC) for YouTube ads is around $2.20, while the CPC for TV ads is around $12.00. This means that you can run a campaign in your local market – and still be able to afford it on a small budget. For that, you won’t have to worry about breaking the bank just because you want to get your name out there!

The YouTube Audience Is Ready To Buy

You’ve probably heard the old saying, “A picture is worth a thousand words.” Well, it turns out that’s true for YouTube videos as well. Studies show that when you combine video with text and images on your website or in an email campaign–like we do at Outbrain–the results are much more effective than just using plain old text alone!

You Can Target Your YouTube Audience

With TV, you’re stuck with the people who watch that specific channel and/or show at that time of day. With YouTube advertising, though, you can reach out to the people most likely to be interested in what you have to offer–and only those people see your ad. If someone has watched 100 videos about travel in Asia but hasn’t clicked on one single one of them? They won’t see an online ad for a new trip package there!

There’s A Lower Risk Of Being Blocked Or Penalized

Ad blocking is more common on TV than it is on YouTube, so if you’re using TV as a platform for your ads, you’re likely losing money to people who are using ad blockers. On the other hand, YouTube viewers are less likely to block ads because they want access to all that awesome content they see every day!

YouTube Ads Are More Engaging Than Traditional TV Ads

If you’re like most people, you’ve probably heard that YouTube ads are more engaging than traditional TV ads. But what does that mean? To understand why YouTube advertising is so effective, it’s important to understand the difference between a traditional television ad and one on YouTube.

Traditional TV advertising is passive, as the viewer has no control over what they see or when they see it. This means that if your target market isn’t watching at that moment in time – or even if they are watching but don’t care about your product/service, then your message will fall flat. That’s because nothing is happening on screen for them to engage with or interact with in any way.